Allie Shermetaro
Storytelling at the intersection of creativity, strategy, and AI.
Helping brands communicate clearly, connect authentically, and grow confidently.
- Drive LinkedIn audience growth through strategic content planning, resulting in 15% follower growth.
- Lead AI content development initiatives and contribute to the creation of global AI marketing guidelines.
- Serve as regional lead on a B2B global social media team, aligning messaging and campaigns across international markets.
- Partner with leadership, technical experts, and business development teams to transform complex concepts into compelling stories that drive engagement.
Marketing & Communications
- Organic Social Media Strategy
- Content Creation & Copywriting
- Internal Communications
- Brand Development
- Email Marketing
- Content Planning & Editorial Calendars
- Corporate Storytelling
- Community Engagement
AI & Emerging Technology
- AI Content Creation
- Marketing AI Strategy
- Prompt Development
- AI Governance & Best Practices
- Generative AI
Creative
- Graphic Design
- Photography
- Video Content Development
- Presentation Design
- Visual Storytelling
- Brand Asset Creation
Software & Platforms
- Adobe Creative Suite
- Canva
- Constant Contact
- SharePoint
- Flowcode
- Microsoft 365
- MidJourney
- ChatGPT
- Microsoft Copilot
I'm a marketing professional, storyteller, and creative thinker with a passion for helping brands connect with their audiences through authentic and engaging content.
My career has taken me across industries including automotive, engineering services, real estate, and custom construction, where I've developed experience in social media marketing, content creation, internal communications, event marketing, and brand development. What I enjoy most is taking complex ideas and transforming them into stories that are clear, compelling, and meaningful.
Before pursuing a career in marketing, I spent over a decade as a singer-songwriter and performer in Nashville. Those years taught me the importance of communication, creativity, collaboration, and understanding what truly resonates with an audience. Whether performing on stage, writing songs, or working with industry professionals, I developed skills that continue to shape my approach to marketing today.
In 2023, I was honored to receive the TSAI Pop Song of the Year award, a milestone that reflects my lifelong passion for storytelling and creative expression.
Today, I combine that creative foundation with modern marketing strategies and emerging technologies to help organizations grow their brands, strengthen relationships, and communicate their value in meaningful ways.
Oakland University
Bachelor of Science (B.S.) in Marketing
Long before content calendars, analytics reports, and AI tools, I was spending weekends traveling to performances, writing songs, and recording music. Beginning at age 13, I pursued a career as a singer-songwriter, performing throughout the Midwest and making regular trips to Nashville to collaborate with songwriters, producers, and industry professionals.
Performing under the name Allie Louise, and later rebranding as Allie Aro as my artistry evolved, I independently managed everything from promotion and branding to audience engagement and content creation. My music received radio airplay across the United Kingdom, Europe, Canada, South Africa, and South America. My debut single, "It's Gettin' Old", entered the MusicRow Breakout Chart at No. 79 and reached No. 1 on the HotDisc UK chart.
While music was my first career, it ultimately led me to discover a passion for branding, communication, and marketing. Looking back, many of the skills I use today were first developed as an independent artist: building an audience, creating content, managing a personal brand, and learning how to connect with people through meaningful experiences.
Though my path has evolved, creativity remains a constant. The audience may be different, but the goal is the same: creating meaningful connections through compelling stories. Today, my stage is the world of marketing.
Listen on Spotify